Business Academy

Bachelor of Business Management Honours in Marketing Management

Undergraduate Programme | Duration: BBM (General Degree) 3 years BBM (Honors Degree) 4 years

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Programme Overview

This Degree Programme, spanning four years, provides a robust understanding of market dynamics, consumer behavior, and strategic planning. It equips students with essential skills in branding, digital marketing, and market research, fostering critical thinking and analytical abilities. This program’s significance lies in its capacity to prepare individuals for diverse marketing roles, empowering them to navigate evolving markets, anticipate trends, and drive business success in competitive landscapes.

Syllabus Outline

Year 1: (SLQF Level 3) - Management for Business - Financial Accounting for Business - Microeconomics - Mathematics for Business Decision - Information Technology for Business - Communicative English Language Competences I - Macroeconomics - Cost and Management Accounting - Business Statistics - Business Information Systems - Communicative English Language Competences II - Soft Skills Development I Year 2: (SLQF Level 4) - Human Resource Management - Marketing Management - Financial Management - Business Analytics - Communicative English Language Competences III - Soft Skills Development II - Operations Management - Supply Chain Management - Organizational Behaviour - Business & Corporate Law - Communicative English Language Competences IV - Soft Skills Development III Year 3: (SLQF Level 5) - Consumer Behaviour - Entrepreneurship and SMEs - Integrated Marketing Communication - Services Marketing - Sales Management - Research Methodology - Customer Relationship Management - Brand Management - Analytical Tools for Marketing Research - International Marketing Year 4: (SLQF Level 6) - Digital Marketing - Strategic Management - Retail Marketing - Business to Business Marketing** (B2B Marketing) - Hospitality Marketing** - Business and Society** - Public Relations** - Internship in Marketing - Dissertation

Eligibility Criteria

GCE (A/L) Minimum 3 passes in one sitting or equivalent

Career Opportunities

Management Consultant Marketing Manager Business Development Executive Academic Business Coordinator Entrepreneur Research Executive

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Course Facts

Academic Level Undergraduate

Duration BBM (General Degree) 3 years BBM (Honors Degree) 4 years

Study Method Full time

Affiliated School School of Business

Course Fees

• Registration fee: LKR 40,000.00 • Course Fee (4 Years): LKR 1,400,000.00 • Semester Fee: LKR 175,000.00

Other Courses in this School

Duration: BBM (General Degree) 3-Years BBM (Hons Degree) 4-Years